Pricing
Phone, Growth, and Operations
Choose by call-path complexity: Phone for one path, Growth for the wider customer journey, Operations for complex systems. Monthly rates, setup minimums, and included minutes are below.
The three offers
Choose Phone for one inbound path, Growth to add a site and review requests, or Operations for complex routing.
Phone
$297/ month
Setup from $1,497, one time
One clear inbound call path. The assistant answers, books approved times, captures messages, and texts a summary.
Growth
$497/ month
Setup from $2,997, one time
Phone coverage, plus a conversion site and review automation for a service business that wants the path around the call built too.
Operations
From $797/ month
Setup from $4,997, one time
For complex phone systems with several paths, transfers, and institutional routing. We scope it after the assessment; Phone is the usual starting point.
Which one?
- Choose Phone when you need one clear inbound call path answered, booked, and summarized.
- Choose Growth when you want Phone plus a conversion site and review automation.
- Choose Operations when your phone system needs several paths, transfers, or institutional routing.
How does Phone compare to hiring an AI consultant?
Phone includes a working call path, a standard calendar or CRM connection, and review after launch; consulting may end with a roadmap instead. Compare the agreed deliverables before comparing prices.
Discovery and analysis
- Typical SMB AI project
- Included
- ThryvHQ Phone
- Included, free
Working system at the end
- Typical SMB AI project
- Often a roadmap
- ThryvHQ Phone
- Yes
Time to live
- Typical SMB AI project
- Open-ended
- ThryvHQ Phone
- Agreed up front, in writing
Cost to start
- Typical SMB AI project
- Quoted per project
- ThryvHQ Phone
- $1,497
Ongoing
- Typical SMB AI project
- Retainer, varies
- ThryvHQ Phone
- $297/mo
Who does the work
- Typical SMB AI project
- Varies by firm
- ThryvHQ Phone
- The person who scopes it builds it
| Typical SMB AI project | ThryvHQ Phone | |
|---|---|---|
| Discovery and analysis | Included | Included, free |
| Working system at the end | Often a roadmap | Yes |
| Time to live | Open-ended | Agreed up front, in writing |
| Cost to start | Quoted per project | $1,497 |
| Ongoing | Retainer, varies | $297/mo |
| Who does the work | Varies by firm | The person who scopes it builds it |
Compare the agreed deliverables: Phone includes a working call path, a standard calendar or CRM connection, and review after launch. For a side-by-side look at live answering services and AI receptionists, see AI receptionist vs. answering service.
What each offer includes
Phone
- Included call volume
- 500 minutes, around 160 calls, then 25¢ per minute
- What it covers
- Workflow mapping, call writing, calendar or CRM connection, scenario testing, and tuning after launch
| Included call volume | 500 minutes, around 160 calls, then 25¢ per minute |
|---|---|
| What it covers | Workflow mapping, call writing, calendar or CRM connection, scenario testing, and tuning after launch |
Growth
- Included call volume
- 500 minutes, then 25¢ per minute
- What it adds
- Everything in Phone, a conversion website for services and area, automated review requests, and CRM care
| Included call volume | 500 minutes, then 25¢ per minute |
|---|---|
| What it adds | Everything in Phone, a conversion website for services and area, automated review requests, and CRM care |
Operations
- Included call volume
- 1,000 minutes, then 25¢ per minute
- What it covers
- Multi-path routing, qualification, emergency and staff transfers, a living knowledge base, and ongoing review
| Included call volume | 1,000 minutes, then 25¢ per minute |
|---|---|
| What it covers | Multi-path routing, qualification, emergency and staff transfers, a living knowledge base, and ongoing review |
Integrations are scoped on the setup call. A standard calendar or CRM connection is part of the quoted setup. Unusual or multi-step systems can change that quote before work starts. The same three offers are shown on the phone page.
Billing
- Billing period
- Month to month
- Cancellation
- Takes effect at the end of the current billing period
- Setup fee
- One time. Covers the agreed build
- Quote
- Fixed before the build begins
| Billing period | Month to month |
|---|---|
| Cancellation | Takes effect at the end of the current billing period |
| Setup fee | One time. Covers the agreed build |
| Quote | Fixed before the build begins |
What's not included
Phone does not include a conversion website or review automation. Those are Growth. Phone and Growth do not include multi-path institutional routing, emergency transfers, or a 1,000-minute pool. That is Operations. None of the offers include unlimited minutes, a custom application, or a substitute for a person making judgment calls. Regulated or unusually complex work is identified on the setup call, before you get a fixed number.
Why there's a setup fee
The one-time fee pays for mapping call paths, writing approved responses, connecting the calendar or CRM, and testing real scenarios. Self-serve tools cost less because you configure them; Growth and Operations add site, review, or routing work.
When a cheaper option is the better choice
If your call volume is low, your calls are simple, and you are comfortable writing the prompt and connecting the integrations yourself, a self-serve AI receptionist may be the better buy. Come to us when the call flow has real branching, when it has to write into systems you already use, or when you do not want to own the configuration.
Questions about pricing
What is the starting price for Phone?
Phone is $297 per month, with setup from $1,497. It includes 500 minutes, then 25¢ per minute.
What does the setup fee cover?
Setup covers mapping the call path, writing what the assistant says, connecting an approved calendar or CRM, and testing the agreed scenarios. You receive a fixed quote before any build.
Can I cancel?
Phone, Growth, and Operations are billed month to month. Cancellation takes effect at the end of the current billing period.
When would Growth or Operations be a better fit?
Growth adds a conversion website and review automation to Phone for $497 per month, with setup from $2,997. Operations is for complex multi-path call systems, from $797 per month with setup from $4,997.
What happens in the free assessment?
A focused 30-minute conversation maps one role and its tasks, discusses your constraints, and ends with a written go or no-go.
Where do most people start?
Start with a free 30-minute assessment of one role. We map its tasks, identify what stays human, and recommend a first build only if it fits.
Hear it before you talk to anyone
Call (703) 423-0203. A live assistant answers, and there is no form first. Tell it what kind of business to answer the phone for, then call in as your own customer.
The demo is a role-play, so any times it offers during the role-play are invented. If you want a real conversation at the end of it, it will book that properly.